Search Engines 101: How Search Engines Work

Thursday, June 21st, 3–4pm ET (12–1pm PT)
with Rita Vine - 1 hour AUDIO CONFERENCE

If you use the Web, you've probably used a search engine. But do you really know what a search engine is? For serious searchers, it's vitally important to understand what's "under the hood" of search engines. How do they create their databases? What is included? Omitted? Why do search engines rank order results so differently? How does ranking work? And what about all those ADS that appear? Can they affect search results?

In this hour-long teleconference, Rita Vine will cover all the basics of search engines, including important facts that are often overlooked. You might be surprised. Get past the hype: learn what's really behind the box when you conduct a search engine search.

For more information or to REGISTER: Go to http://slisweb.sjsu.edu/, see CONTINUING EDUCATION OPPORTUNITIES, and click "ALL COURSES AVAILABLE", or go to www.thepartnership.ca and scroll down to the 'Education Institute'.